Considering basically every brand is available to shop online these days, e-commerce may seem like a crowded space to enter. But Fab.com co-founder Bradford Shellhammer is setting out to disprove that idea: Today, the biz guru and Internet head honcho unveiled Bezar, a N.Y.C.-based members-only design site that features online pop-up shops selling exclusive designer collaborations in the art, home, jewelry, and accessories spaces.
Similar to a flash sale, new vendors will be showcased on the site each day (and stay for up to three days), with pieces curated by Bezar’s team of designers. Currently, 12 pop-up shops are available to browse on Bezar, including exclusive prints from Josef and Anni Albers, infinity scarves by Brooklyn-based accessories brand Necklush, handcrafted jewelry by Bing and Bang, and Tom Dixon’s new line of copper housewares.
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“Building Bezar has been a labor of love,” Shellhammer tells InStyle. “Mostly we’re excited to bring all the designs we’ve secretly been scouting—in New York, England, Bangladesh, and beyond—to the world.” Sign up at bezar.com for a daily digest of launches, and hang on to your wallet.
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