What a pair! Not only are Lady Gaga and Tony Bennett releasing a collaborative album next month, but in a surprising move, the duo has just been named the stars of H&M’s holiday campaign. The pop singer and classic crooner are set to appear in a television commercial for the retailer, as well as print, outdoor, and online ads—all which will debut in November.
But that’s not all: Their commercial will feature a track from the pair’s upcoming collaborative jazz album Cheek to Cheek, which will be released Sept. 23.Can’t wait to see the images? H&M has given us a sneak peek at what to expect in the ad campaign with a behind-the-scenes photo (above), but it doesn’t reveal much. The picture shows Gaga in a huge curly wig, a pair of black fishnet stockings, and an oversized sweater from the H&M winter collection, while Bennett wears a snappy black suit topped off with a bright red pocket square from the brand.
“Tony and I are excited to announce that we’re the stars of H&M’s holiday campaign” Lady Gaga said in a video she posted on Instagram with Bennett (below). “That’s right—Lady and I, cheek to cheek, with H&M for the holidays,” he replied. We can’t wait to see what they dream up for the full campaign!
Want more? Check out Lady Gaga’s 28 most memorable style moments in the gallery.