With the countless social media posts surrounding fashion shows, it was only a matter of time before brands started to use these different content-sharing outlets to make their presentations more interactive. Twitter announced on Monday that it is test piloting a new program that allows users to purchase products in-Tweet, and Burberry, being the storied and innovative house that it is, is one of the first to utilize the new feature.
Starting with the Burberry Prorsum womenswear spring/summer 2015 show (their fall 2014 show is pictured above), Twitter users will be able to actually buy items as soon as they see them on the runway. This season, Burberry is offering a limited number of their new nail polish colors for in-Tweet purchasing. Later on, the brand’s new women’s fragrance, My Burberry, will be available through this feature as well.
Want to try out the feature yourself? Hop on Twitter during Burberry Prorsum’s spring/summer 2015 show next Monday, Sept. 15, at 8 a.m. ET to get in on the action. Until then, learn more about in-Tweet purchasing here, plus check out celebs wearing Burberry Prorsum in our gallery.