Today’s beauty news is brought to you by the letter B! We’re only starting to ease into summer, but Balenciaga and Burberry are giving us reasons to get excited for fall with their upcoming scent launches. First up, Alexander Wang is making his fragrance debut with the B Balenciaga scent, which is set to arrive on store shelves in October.
In addition to his eponymous label and his many collaborations, Wang has been the brand’s creative director since 2012, and we love how the perfume’s streamlined flacon is decked out in his signature aesthetic—complete with a cutout letter B on the cap. “The glass treatment felt very artisanal, yet refined, and the texture also reminded me of veins of marble and the marble theme that was in my first collection for the house,” he tells WWD. “I knew I wanted something straightforward, pure and simple.” The scent itself proves to be just as chic, blending lily of the valley with green notes like violet leaves, iris root, and green edamame accord, which are all balanced by a woody base. The stunning campaign (above) will roll out in October publications to line up with the launch, and you’ll be able to pick up a bottle for yourself at Sephora, Neiman Marcus, and Nordstrom outposts.Burberry is also adding to their extensive fragrance family with My Burberry, a fresh scent inspired by the label’s iconic trench coats. Using notes of sweet pea, bergamot, freesia, and geranium, master perfumer Francis Kurkdjian channeled the feeling of a London garden after a rainstorm. Features of the coat were mirrored onto the bottle with its horn-finished cap, the liquid’s tawny beige hue, and fun fact—the ribbon is actually made from the exact same fabric used to create the covetable staple.
We already know the fragrance campaign, which features Brit beauties Kate Moss and Cara Delevingne, will be stunning once it’s released in August, and you’ll be able to find My Burberry in department stores and Sephora locations in September starting at $72.See our favorite ’90s-era fragrances in our gallery!
